COOL
 N
 CONSCIOUS

FASHION · IMAGE · CULTURE
ATHENS ↔ EUROPE
CASTING DIRECTOR + FASHION AGENCY ATHENS
COOL N CONSCIOUS

FASHION.
IMAGE.
CULTURE.

Casting, writing and fashion representation, from Athens.
01 / CASTING

PEOPLE
SHAPE
IMAGES.

Casting direction · Talent research · Visual research
Group walking a leopard on a leash down a city street, from a commercial cast by Tania Gaitani
Man in orange-tinted glasses looking into camera
Two women in studded headbands by the sea, Dior campaign
Two models in a vintage car, WSJ Magazine editorial
Two men in an elevator, one deadpan, one smiling
Woman in a long white coat on an empty street, Dior
SEE THE CASTING WORK →
02 / FASHION AGENCY

INDEPENDENT
BRANDS.
REAL POINT OF VIEW.

Wholesale representation, showroom and retail curation for independent fashion brands.
DISCOVER THE FASHION AGENCY →
ABOUT

THE EYE
BEHIND THE
PRACTICE.

For more than twenty years, Tania Gaitani has worked in casting across advertising, fashion and film, in Greece and abroad. Cool n Conscious brings that experience to writing about fashion and image, and to representing independent fashion brands.
ABOUT COOL N CONSCIOUS →
Tania Gaitani
03 / JOURNAL

JOURNAL

FASHION · IMAGE · FILM · SPORT · IDENTITY · CONTEMPORARY CULTURE

Nassia Matsa with playing cards in her hair
Courtesy of Nassia Matsa, from Model Check-In.
FASHION / IMAGE / CULTURE

Cool, According to Whom?

On casting, desire, authorship and the changing construction of “cool”.

Alice Sofia in a red dress at a basketball hoop
Fashion enters the court. Alice Sofia / The Management.
SPORT / FASHION / CULTURE

The Stadium Is the New Front Row

On basketball, fashion, fandom and a changing masculinity.

ENTER THE JOURNAL →