Fashion. Image. Culture.
I have been casting for more than twenty years, for campaigns and films for Dior, Louis Vuitton, Armani and Nike, among others, with talent in Greece and abroad, in person and remotely. For most of that time my job was to decide who entered the image.
Now I also write about how that is changing: who is looking, who is being looked at, and who gets to decide what a face means. Cool n Conscious is where that work lives.
Casting and
talent research
I cast for advertising, fashion, film and moving image, and bring in the photographers, directors and production companies a project needs. Research is international; coordination on the ground is in Greece.
Writing
I write essays and interviews on fashion, film, advertising, sport and the culture around them, drawn from twenty years inside the industry. I also write for brands: collection stories, lookbook copy and brand narratives.
Fashion
representation
I represent independent fashion brands to retailers in Greece and Cyprus, from buyer outreach and showroom appointments to sales follow-up. I also advise the brands I represent on how their collections are presented to buyers.
Who gets to decide what the face means?